Brand Questionnaire: Tell Me About Your Brand

Tell Me About Your Brand

Thank you for taking the time to tell us what you want for your brand. You obviously don’t have to answer every question—feel free to bypass questions that you don’t understand or don’t consider relevant. But the more you can tell us now, the more likely we are to create a brand that aligns with your vision.

Name *

First

Last

Company *

Email *

Phone *

How would you describe your brand’s personality? Please list 5 – 10 adjectives.

If you have multiple audiences, do this for each subset.

How would your audience describe your brand’s current personality (based on your existing website and/or marketing materials)? Please list 5 – 10 adjectives.

If you have multiple audiences, do this for each subset.

If your brand were a public figure, who would you be?

I dislike brand voices that sound ___________.

Examples: arrogant, buttoned-up, authoritative

I like brand voices that sound ___________.

Examples: clever, honest, fun

Please list 5 – 10 key buzzwords that should be used in your marketing or website content.

Are there any companies or organizations that have a voice or personality similar to the voice you want? If so, who are they? (List URLs if available)

I want my brand to make my audience feel _______________. (If you have multiple audiences, do this for each subset.)

Examples: empowered, valued, inspired

My brand’s website or marketing material should come across as _______________. (If you have multiple audiences, do this for each subset.)

My brand should be perceived as_______________. If your brand were a person, what would be the relationship with its audiences? (If you have multiple audiences, do this for each subset.) Examples include:

What questions do you have for me?

Name

Thank you for submitting your questionnaire. We will be in touch soon!